Intellectual Property Essentials: Success Stories and Practical Insights for SMEs
Questions & Answers with Speakers
In the fast-changing digital market intellectual property has a strategic role as an enabling factor for competitiveness, innovation, and growth. During this dynamic session, we heard from a successful digital SME that has navigated the complexities of IP protection, demonstrating how effective IP management has enhanced its competitive edge and driven growth.
We heard the story of WorkersBadge and how a combination of R&D, emerging technologies and a well-designed IP portfolio supported the development of a unique product that allows different industries to intersect: Blockchain, Human Resources, and Digital Transformation.
During the Questions & Answers session, our speaker shared about:
- Actionable best practices for IP management, including techniques for safeguarding digital assets, optimizing IP portfolios, and navigating legal landscapes.
- Real-world examples of small companies that have creatively managed their intellectual property to unlock new revenue streams, protect their innovations, and foster business expansion.
- Emerging trends and technologies that could impact IP management in the digital sector, and how to prepare for future challenges and opportunities.
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Meet the speakers
Giampiero Zito
Giampiero has a strong foundation in cutting-edge technologies, specially blockchain and AI. His primary objective as Blockchain Innovation Manager at Mediterraneo Lab 4.0 is to guide company he founded and other like-minded organizations within the web3 ecosystem to craft "human-centered" solutions that prioritize individuals and their unique needs.
Loredana Bucseneanu
Loredana is a Project Manager at DIGITAL SME and leads the IPowerSMEs initiative. She supports the growing ecosystem of SMEs to connect with like-minded partners, explore collaborative ventures, and access a series of support services tailored to their needs.
About IPowerSMEs
Intellectual Property Rights (IPR) are one of the core elements underpinning innovation. Since small and medium-sized enterprises (SMEs) encounter more obstacles than bigger companies when seeking to protect their innovations through IPR, they should benefit from a supportive environment that compensates for such an imbalance. IPowerSMEs aims to raise awareness of the importance of IPR among SMEs, and help provide them with the necessary skills and knowledge to protect their innovations and thus maintain a sustainable business model.
