Last updated: Sep 2021

The European DIGITAL SME Alliance operates the website This page informs you of our policies regarding the collection, use and disclosure of your personal information. We use your personal information only for providing and improving the website. By using the website, you agree to the collection and use of information in accordance with this policy. This policy is applicable to personal data processed by the European DIGITAL SME Alliance, and it applies both to the website and to our processing of personal data in general.


Data protection and privacy are very important for the European DIGITAL SME Alliance, and we do everything we can to minimise the amount of data we collect and process. We only process data of individuals who have a direct relationship with the European DIGITAL SME Alliance (such as our members, subscribers of our newsletter, etc.). In addition to this policy, European DIGITAL SME Alliance is registered and located in Belgium, therefore, we also comply with all the policies under Belgian and European law.

Name and Address of the controller

Controller for the purposes of the General Data Protection Regulation (GDPR), other data protection laws applicable in Member states of the European Union and other provisions related to data protection is:

DSME – European DIGITAL SME Alliance

Rue Marie Thérèse 21, bte.5, 1000 Brussels Belgium

Phone: +32 2 8955720



Information collection and use

While using our website or subscribing to our services, we may ask you to provide us with certain personal identifiable information that can be used to contact or identify you, as well as to provide you with the best quality of services. Personal identifiable information may include, but is not limited to your name, e-mail address, etc. (“Personal Information”). We may use your personal information to contact you with our newsletters or press releases. However, the recipient can withdraw from this service at any time. Any communications we receive (whether by e-mail, post, or otherwise) are kept strictly confidential.


The Internet pages of the European DIGITAL SME Alliance uses cookies. Cookies are text files that are stored in a computer system via an Internet browser.  Through the use of cookies, the European DIGITAL SME Alliance can provide the users of this website with more user-friendly services that would not be possible without the cookie setting.  By means of a cookie, the information and offers on our website can be optimised with the user in mind. Cookies allow us, as previously mentioned, to recognise our website users. The purpose of this recognition is to make it easier for users to utilise our website. The website user that uses cookies, e.g. does not have to enter access data each time the website is accessed, because this is taken over by the website, and the cookie is thus stored on the user’s computer system.

You may, at any time, prevent the setting of cookies through our website by means of a corresponding setting of the Internet browser used, and may thus permanently deny the setting of cookies. Furthermore, already set cookies may be deleted at any time via an Internet browser or other software programs. This is possible in all popular Internet browsers. If you deactivate the setting of cookies in the Internet browser used, not all functions of our website may be entirely usable.

Contact possibility via the website

The website of the controller contains information that enables a quick electronic contact to our organisation, as well as direct communication with us, which also includes a general address of the so-called electronic mail (e-mail address). If you contact the controller by e-mail or via a contact form, your personal data are automatically stored. Such personal data transmitted on a voluntary basis to the data controller are stored for the purpose of processing or contacting you. There is no transfer of this personal data to third parties.

Disclosure of data to third parties

We do not disclose communications we receive to third parties, unless this is necessary to fulfil a request of the party that initiated the communication or a legal obligation. We always use our best efforts to minimise the amount and scope of any disclosure.

Data protection provisions about the application and use of Google Analytics

This website may use Google Analytics. Google Analytics is a web analytics service. Web analytics is the collection, gathering, and analysis of data about the behaviour of visitors to websites. A web analysis service collects, inter alia, data about the website from which a person has come (the so-called referrer), which sub-pages were visited, or how often and for what duration a sub-page was viewed. Web analytics are mainly used for the optimisation of a website and in order to carry out a cost-benefit analysis of Internet advertising.

The operator of the Google Analytics component is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, United States.

The purpose of the Google Analytics component is to analyse the traffic on our website. Google uses the collected data and information, inter alia, to evaluate the use of our website and to provide online reports, which show the activities on our websites, and to provide other services concerning the use of our Internet site for us.

Google Analytics places a cookie on your information technology system. The definition of cookies is explained above.

You may, as stated above, prevent the setting of cookies through our website at any time by means of a corresponding adjustment of the web browser used and thus permanently deny the setting of cookies. Such an adjustment to the Internet browser used would also prevent Google Analytics from setting a cookie on the information technology system of the data subject.

In addition, cookies already in use by Google Analytics may be deleted at any time via a web browser or other software programs.

Moreover, you have the possibility to object to a collection of data that are generated by Google Analytics, which is related to the use of this website, as well as the processing of this data by Google and the chance to preclude any such. For this purpose, you must download a browser add-on under the link  and install it. This browser add-on tells Google Analytics through a JavaScript, that any data and information about the visits of Internet pages may not be transmitted to Google Analytics. The installation of the browser add-ons is considered an objection by Google. If your information technology system is later deleted, formatted, or newly installed, then you must reinstall the browser add-ons to disable Google Analytics. If your browser add-on was uninstalled by you or any other person who is attributable to their sphere of competence, or is disabled, it is possible to execute the reinstallation or reactivation of the browser add-ons.

Further information and the applicable data protection provisions of Google may be retrieved under and under

Google Analytics is further explained under the following Link

Social Media

We may use social media and social networking services to advance our work. These applications require the use of third party service providers. Account Holders

Users which create an account at via the “Register” function consent to their data being shared with other account holders at Registered users can use this website to learn more about other registered users, for example via DIGITAL SME’s Working Groups. This information is shared for the purpose of finding like-minded individuals to connect and discuss relevant issues, for networking, or for general information purposes. The user retains full control over their data and can modify, update, or delete it anytime. In addition, the user can specify whether or not to share their email address with other registered users.

User data will not be shared with external parties such as advertisers, large platforms or others (third parties who are not part of the infrastructure).