Tax fairness for digital economy: stop unjust advantages for Tech Giants

The European Commission launched a new EU agenda for a fair corporate taxation in the digital sector. Following the proposal of France, Germany, Italy and Spain for a new levy on tech giants, the Commission is now taking leadership and announced measures for fair taxation.

The lack of a fair tax system has cost European countries billion of euros, as evidenced by the EC. The latest fines include the European Commission decision to order Apple to settle 13 billion euros of unpaid taxes in Ireland. A recent report by the Commission estimates that European states could have lost 5.4 billion euros in tax revenues from Google and Facebook between 2013 and 2015.

At the same time, this EU initiative aims at promoting growth-friendly incentives and a level playing field for all businesses. Building on the latest ECOFIN meeting document: “The notion of tax neutrality implies that all businesses, despite being local or international, small or large, innovative or keeping to their roots, should bear a similar tax burden”, the EU Commission has now stressed that “there are large disparities between large companies and SMEs” in taxation.

DIGITAL SME has persistently highlighted that SMEs suffer unjust competition from bigger firms. “Tax fairness must be a priority for the EU. If we are to regain digital sovereignty, the European Union should go further in these changes”, says DIGITAL SME President, Oliver Grün.

Grün is an entrepreneur himself. His Germany-based software company employs over 100 people. In Germany, the company pays 30% tax on profits, whereas tech giants often exploit legal loopholes, and thus pays less that 3%. “We cannot accept that we pay 10 times higher taxes in the EU than competitors from outside of the EU. This is unethical”, he states.

As the Commission announced that new rules could be set out as early as spring 2018, the DIGITAL SME President calls for wide agreement among Member States in order to create a EU tax law in the shortest term. Grün considers that “solving this problem is an urgency and should remain at the centre of Commission key actionsEuropean institutions and member states should act quickly and together towards a single European law on tax”, he says.

This is a crucial moment. If Europe wants to lead the digital revolution and not be a colony of US and Asia, it must offer good and fair conditions to its own digital companies, especially SMEs and startups”, he concludes.

  • The agreed 15% tariff is based on Trump’s misleading trade deficit narrative: Europe imports more than €300 billion in digital services from the US annually, offsetting the goods deficit. At the same time, the EU already applies significantly lower tariffs on many US goods than vice versa – for instance on cars.

  • Despite offering US tech giants more favorable tax treatments than local competitors—especially SMEs—the EU still fails to impose a common digital tax on their revenues in the European market.

  • DIGITAL SME calls on the European Commission and Member States to reassess the agreement during the forthcoming detailed negotiations to protect Europe’s strategic autonomy and strengthen its own technological base.

The European Commission’s recently announced trade deal with the United States risks locking the European economy into a deeper reliance on American suppliers. Commitments to increase imports of US LNG, AI chips, and military products will channel significant European investment into US industries at the expense of European capacity building. At the same time, the 15% tariff on EU exports puts pressure on many European sectors, while favoring the US exports that benefit from reduced tariffs. In the digital sector, US tech giants remain untouched—despite their significantly more favorable tax treatment than many European firms.

The deal also coincides with the Trump administration’s AI Action Plan, a strategy aimed at consolidating US digital imperialism by exporting the entire American AI stack—chips, software, cloud, and standards—making allies structurally dependent on US technology. The announced bundling of NVIDIA AI chips’ exports with US cloud and software services would further limit Europe’s room to develop its own competitive digital ecosystem. It is time for EU policymakers to open their eyes to the systemic risk of locking Europe’s future into foreign-controlled technology stacks.

“The White House’s tariff policy is built on a distorted view of the transatlantic trade relationship. While the US highlights a deficit in goods, it ignores the €300+ billion Europe imports annually in US digital services.[1] This imbalance exposes the structural dominance of American technology in the European economy—contributing to Europe’s productivity gap. Only by advancing a genuine strategy for technological autonomy can Europe reclaim political sovereignty and boost its economic competitiveness.”

DIGITAL SME President – Dr Oliver Grün

DIGITAL SME urges the European Commission to use the upcoming technical negotiations to rebalance the agreement. Any long-term deal must include safeguards for European technological sovereignty and a concrete plan to build a European tech stack capable of competing on equal terms.


For any media inquiries on this matter, please contact:

Sofia Gottarelli, Events and Communications Manager (European DIGITAL SME Alliance) at s.gottarelli@digitalsme.eu

  • New SME Supplier Guide on NIS2: A dedicated guide has been launched to help SMEs strengthen their security measures and meet clients’ expectations under the updated Network and Information Systems Directive (NIS2).

  • Over 50% of SMEs surveyed are unclear about NIS2 requirements, especially on how to prove their trustworthiness within the supply chain. This challenge is compounded by poor communication with the critical entities they serve, particularly regarding cybersecurity obligations in contracts.

  • Supporting SMEs: This uncertainty has made it difficult for SMEs to allocate cybersecurity resources wisely. The new DIGITAL SME guide provides practical guidance and a clear framework to help SMEs demonstrate their reliability as suppliers to NIS2-regulated entities.

The Network and Information Systems Directive Update (so-called ‘NIS2 Directive’), a major update of the legislation first introduced by the European Union in 2016, aims to enhance the level of cybersecurity across all member states significantly. While small and micro enterprises are generally exempt from direct obligations, NIS2 places a strong emphasis on supply chain security, meaning that many SMEs will face higher cybersecurity expectations from their clients.

Findings from the European DIGITAL SME Alliance’s survey confirm that many SMEs, whether directly regulated under NIS2 or not, still face uncertainty about what is expected of them, particularly in relation to their clients’ cybersecurity obligations.

In response, DIGITAL SME has launched the “DIGITAL SME Blueprint Guide to the NIS2 Directive for SMEs“. It aims to provide practical steps, examples, and checklists to help SMEs – especially those needing to demonstrate cybersecurity readiness to clients – understand and align with NIS2 requirements. The guide focuses on key areas where ISO/IEC 27001 controls align with NIS2 requirements, offering a streamlined approach for suppliers who are already compliant with this international standard.

This initiative is an important step towards building resilient digital ecosystems across Europe. It reinforces the role of SMEs as a key pillar of secure and trustworthy supply chains. The guide encourages SMEs to proactively address cybersecurity risks and adopt best practices, enhancing their competitiveness and supporting their compliance efforts.

To further explore SMEs’ needs and learn more about the cybersecurity systems they currently use, DIGITAL SME is running a technical consultation.

If you would like to participate in this survey and receive the findings, please visit this webpage.

DIGITAL SME has also created a dedicated NIS2 Hub — a central resource platform designed to help SMEs understand and comply with the NIS2 Directive. The Hub brings together practical tools, guidance materials, and updates to support small and medium-sized enterprises in navigating the new cybersecurity requirements.

  • The US claims a large deficit in trade with Europe, but the reality is that it enjoys a massive surplus in the digital sector.

  • After Trump’s tariffs, the Commission should be determined to tackle the undue advantages of large digital vendors in the EU, thereby pursuing a fairer digital trade balance with the US.

  • As the EU prepares its next long-term budget, it should boost digital competitiveness and invest in its own tech companies, including SMEs. 

Over the weekend, Donald Trump made headlines again—this time by announcing new tariffs targeting European exports. For many, this signals the possible escalation of transatlantic trade tensions. While the focus is mostly on traditional industries like automotive or agriculture, Europe’s tech sector should be paying close attention too.

In a world where digital services drive growth and value creation, Europe must stop thinking about trade only in terms of physical goods. If we want long-term strategic independence, we need to get serious about the digital side of our trade relationship with the US.

Digital Trade: The hidden imbalance

Despite Europe’s trade surplus with the US in goods, there is another story unfolding in the digital realm. The US enjoys a large and growing surplus in digital services trade with the EU, which includes exports of cloud services, software, AI tools, and digital platforms. Estimates suggest this surplus exceeds €100 billion. These services are often dominated by tech giants, many of which have a significant footprint in Europe but contribute far less proportionally in taxes or job creation than European tech companies and SMEs.

This imbalance is rarely talked about, but it matters. It drains value out of Europe’s economy and puts our tech SMEs at a disadvantage.

Europe has the tools to enable fairer digital trade

The EU is not without options facing trade imbalances. One key new measure is the Anti-Coercion Instrument (ACI), a legal tool created to respond to unfair trade pressure from countries outside the EU.

While the ACI has so far been discussed mainly in the context of goods and raw materials, as France’s European Affairs Minister suggested, it could also target services, especially in the digital sector.

One such measure could be the introduction of a European digital levy on major foreign tech platforms. Although previous attempts to agree on a global solution at the OECD level have stalled, the current geopolitical context may justify stronger EU-level action. This would also align with broader goals of tech sovereignty and digital competitiveness.

Invest in Europe’s Technological Future: Use the next budget to boost innovation

Beyond these targeted measures, Europe also needs to invest in its own strengths. If the EU wants to close the digital gap and reduce strategic dependencies, it must back its tech SMEs with more than regulation. It must provide funding, scale, and long-term vision.

The Multiannual Financial Framework (MFF), the EU’s long-term budget plan, which runs in seven-year cycles, is currently under review, with a proposal expected tomorrow. Increasing the budget for digital innovation, AI development, cybersecurity, and SME support under instruments such as the European Competitiveness Fund would send a strong signal: Europe is serious about empowering its homegrown tech ecosystem.

Europe’s digital SMEs and innovators are agile, innovative, and deeply rooted in local economies. What they need is a more supportive environment to grow, especially as global tensions rise and trade conditions become less predictable. This should also include introducing ”Buy European” provisions in the revision of the Public Procurement Directives to ensure public demand supports EU-based digital providers. By combining strategic investment, fair trade instruments, and a stronger internal market preference, the EU can start to correct its digital trade imbalance and build lasting technological sovereignty.

  • Inspired by the EuroStack initiative, the Catalogue will collect European tech solutions across key layers, such as connectivity, cloud, cybersecurity, data infrastructure, and AI.

  • As a pioneering initiative in this space, it will evaluate the strategic value of each solution and identify opportunities for federation and coordination across the ecosystem.

  • Further to this announcement, an inclusive coalition of experts, innovation leaders, and stakeholders from the public and private sectors is building up and will support the definition of the catalogue. 

Together with a broad coalition of experts and digital innovators, DIGITAL SME announces the upcoming launch of the Tech Sovereignty Catalogue, a dynamic register of European-owned digital solutions that support the vision of a sovereign, secure, and competitive European digital infrastructure. This initiative marks a major step in identifying the real-world technologies that can strengthen the EU’s strategic autonomy in the digital age.

The Catalogue represents a collective effort to map and assess European digital solutions, reflecting the diverse contributions and expertise of the wider tech ecosystem. It will gather and assess commercial digital solutions developed and controlled in Europe, covering the full spectrum of the digital stack, including hardware, cloud services, data infrastructure, and artificial intelligence. By doing so, it will highlight both Europe’s current technological strengths and the areas where strategic dependencies persist.

“The Catalogue is a concrete step toward building a sovereign, interoperable, and resilient European tech stack. Making visible European alternatives across the digital stack is a key first step toward reducing dependencies and enabling strategic public procurement to boost Europe’s technological and economic competitiveness. It strengthens our capacity to innovate in the public interest and in defence of democratic control over digital infrastructure.”
Francesca Bria, UCL

In support of EuroStack’s implementation, each listed solution in the catalogue must meet strict criteria: it must be head-quartered and majority-controlled in the EU, technologically mature, and directly relevant to a layer of the digital stack. Submissions will be assessed using a structured 3C framework – evaluating how each solution contributes to Capabilities, Capacities, and Control within the European ecosystem. This will offer a concrete view of how these solutions support the development of home-grown skills, infrastructure, and decision-making power.

I believe the Catalogue is a crucial and timely initiative, enhancing the visibility of European digital capabilities, supporting the concrete implementation of the EuroStack Framework, and laying the groundwork for measuring strategic digital autonomy & sovereignty in the future.
Martin Hullin, Bertelsmann Stiftung

For public and private buyers, the Catalogue serves as a practical tool to identify sovereign-by-design technologies and facilitate access to interoperable, EU-based solutions. It will simplify access to procurement opportunities, and could enable the creation of online marketplaces where interoperable, EU-based solutions can be bundled and scaled collaboratively.

Beyond procurement, the Catalogue is positioned as a strategic asset to guide policy, funding, and standardisation efforts, enabling better-informed decisions at both national and European levels. The matrices obtained from the scientific assessment of listed solutions will support policy-makers in industrial strategy and public procurement decisions. Ultimately, the catalogue will help identify key gaps and promising areas for industrial collaboration.

“In our seminal report on EuroStack, we sought to offer a pathway to achieve digital sovereignty, rooted in European values and strategic autonomy. The Catalogue promises to be a guiding light through this pathway, offering concrete solutions at all layers of the tech stack, and positioning itself as an inclusive platform for all innovators and stakeholders interested in European digital sovereignty.”
Andrea Renda, CEPS

The initiative is supported by the European DIGITAL SME Alliance alongside a High-level Advisory Board and a group of Expert Assessors from across the European Tech landscape. Together, they contribute independent insights and help ensure the Catalogue evolves with real-world relevance.

European tech companies interested in contributing solutions can submit entries via the following form: Submission form – Catalogue of European tech solutions

We are welcoming partners from the public or private sector and from academia seeking to support this initiative. Please contact us via this link.

To join the Advisory Board, express your interest here: Expression of Interest – Catalogue Advisory Board

  • DIGITAL SME welcomes DATABUND as its new Associate Member

  • DATABUND is an association of medium-sized IT service providers and software manufacturers for the public sector and has specific expertise in the field of public procurement

  • DIGITAL SME is excited to work alongside DATABUND to enhance public procurement conditions for European and German IT SMEs

European DIGITAL SME Alliance welcomes DATABUND as its new associate member and further expands its network in Germany.

DATABUND, an association of medium-sized IT service providers and software developers for the public sector, brings deep expertise in public procurement. In today’s digital landscape, access to public tenders is increasingly vital for European and German IT SMEs.

Public procurement not only offers SMEs opportunities to scale innovation, but it also helps create market demand for European tech sovereign solutions. To strengthen the EU’s digital and technological sovereignty, it is essential to ensure that public procurement policies actively support homegrown solutions. The revision of the EU Public Procurement Directive should therefore introduce EU-oriented preferencing mechanisms that level the playing field for European providers and reduce dependence on non-EU technologies.

Recognising these shared goals, DIGITAL SME and DATABUND are committed to working together to improve the public procurement landscape, ensuring that it is fair, open, and accessible to Europe’s innovative small and medium-sized IT companies.

“DIGITAL SME is proud to join forces with DATABUND to improve access to public procurement for Europe’s digital and IT SMEs. By creating a more open and SME-friendly procurement environment, we can boost innovation, strengthen Europe’s tech ecosystem, and support the EU’s digital sovereignty.”

DIGITAL SME President – Dr Oliver Grün

Rules for Public Procurement and other regulations, valid for German IT-Companies working in the public sector, like GDPR, NIS2 or Data Act are enacted on the EU level. Therefore, DATABUND is proud to  work together with the European DIGITAL SME Alliance, to incorporate the view of private IT companies in the public sector in Germany in EU  regulations.

DATABUND Managing Director – Sander Detlef

DIGITAL SME is committed to strengthening support for digital SMEs across Europe through collaborative initiatives and partnerships that foster innovation.

CONTACT INFORMATION

Databund: https://databund.de/

Mr. Sander Detlef – Managing Director

E-mail: d.sander@databund.de

  • The  Commission published today its new International Digital Strategy recognising that growing Europe’s digital sector is a must to close the continent’s productivity gap and to remain globally relevant. 

  • The Strategy is a wake-up call against the risks of technological and economic dependence: The Commission underscores that Europe should reduce its technological dependencies, warning that these vulnerabilities could be  weaponised.

  • A competitive Tech Business Offer starts with technologies made in Europe: The Strategy announces the development of an integrated business Offer combining technological layers – connectivity, Digital Public Infrastructure, AI and software solutions – in a modular approach. In this way, the EC wants to create a package of mutual benefits with partner countries.

Today’s International Digital Strategy is a critical step for the EU to break free from detrimental dependencies and prioritise diversification. Crucially, it recognises that “those who are late in embracing [digital technologies] risk […] undermining their sovereignty.” The strategy outlines the right ambition: strengthening Europe’s global role in tech, reducing dependencies, and building trusted digital partnerships.

As the Strategy acknowledges, Europe needs to treat tech sovereignty as a strategic imperative. This is essential, as stressed in the Strategy, to avoid “weaponisation of its technological and economic dependencies and risk of critical technology leakage.”

Further, the Strategy announces the development of an “integrated Tech Business Offer” to partner countries with a modular approach that will combine made-in-Europe technological components to form a package of mutual benefits.

That is a clear call for the  EU to build a homegrown technological stack. To compete globally and offer credible alternatives to dominant tech providers, Europe needs an integrated, sovereign digital stack spanning hardware, software, and services. The Strategy is a strong signal, made even stronger by the timing. Just this week, the European Parliament’s ITRE Committee adopted its own-initiative report on technological sovereignty, which explicitly backs the development of a European Digital Public Infrastructure (DPI) as the foundation for a sovereign, open, and competitive digital ecosystem. The fact that today’s Strategy echoes this momentum and announces forthcoming actions on secure DPI marks a major breakthrough for Europe’s tech agenda – and shows that EU institutions are now firmly aligned on advancing digital sovereignty as a strategic priority.

This Op-Ed has been authored by Kai Zenner, Head of Office and Digital Policy Adviser for MEP Axel Voss in the European Parliament.

The views and opinions expressed in this article are those of the author and do not represent either the position of the European Parliament or of the EPP Group.

Europe stands at a critical inflection point. Long hailed as the cradle of innovation — from the printing press to the internal combustion engine — the continent today risks relegation to the status of “digital colony,” reliant on foreign technology giants for its most basic infrastructure. Our recently released policy paper, The European Way, makes one point clear: Europe’s current approach, with its patchwork of well-meaning but fragmented initiatives, is failing. What is urgently needed is a bold, unified strategy to reclaim Europe’s digital future.

For too long, the EU has been caught in a trap of its own making — drafting rule after rule, proud of the global “Brussels Effect,” yet blind to the deeper consequences of regulatory overgrowth and chronic underinvestment. While regulation has indeed positioned the EU as a global standard-setter, it has done little to nurture world-beating digital firms or infrastructure. Today, critical layers of Europe’s digital stack — from semiconductors and cloud services to 5G and AI — are largely controlled by actors from the United States, China, or other global powers. This dependence is no longer just an economic issue; it is a geopolitical vulnerability, as recently pointed out in Mario Draghi’s report.

Yet Europe is not without assets. It boasts the world’s largest internal market, a highly educated workforce, strong research institutions, and a regulatory tradition anchored in fundamental rights. What has been missing is political will, strategic prioritisation, and the courage to coordinate across sectors and borders. It is not Europe’s capabilities that are in question, but its cohesion and determination.

The global environment has become far less forgiving. Geopolitical tensions are rising. Russia’s cyberattacks, China’s technological surge, and a more transactional US foreign policy have eroded assumptions that Europe can indefinitely rely on others for its digital needs. As the post-Cold War order unravels, the EU must prepare for a world where raw power — including technological power — is the coin of the realm. If Europe wants peace and prosperity, it must prepare, as the old Latin maxim goes, for the possibility of conflict: si vis pacem, para bellum.

The challenge is thereby not to wall Europe off in protectionist isolation but to chart a distinctive, principled path — a “European Way” that embeds human rights, sustainability, and democratic governance into the fabric of its digital transformation. This vision is not about building a fortress Europe but about ensuring that no single point of foreign dependency can be weaponised against it.

What would such a strategic reset look like? First, Europe must reimagine its digital infrastructure. It needs to identify where it can realistically achieve global leadership — in areas like quantum computing, biotechnology, and AI applications — and where it must at least secure minimal domestic alternatives. This requires targeted investment, public-private partnerships, and a new Digital Industrial Strategy, one that avoids scattershot funding and focuses on commercial viability, resilience, and scalability. Lessons can be drawn from past successes, such as Airbus, where cross-border collaboration and strategic focus turned fragmented national efforts into global industrial might.

Second, the EU must complete its long-delayed Digital Single Market. Despite a decade of rhetoric, barriers remain that prevent European firms from scaling across borders, stifling innovation and competitiveness. Completing the Capital Markets and Banking Unions, introducing an optional “28th regime” for companies, and reforming public procurement to favour European technologies where possible are all essential steps.

Third, the EU must reshape its approach to global engagement. This means defining a clear roster of “trusted international partners” and deepening strategic cooperation with like-minded democracies. It also means speaking with one voice in international fora and standardisation bodies, using Europe’s weight to shape global digital norms. A stronger, more unified EU can both defend its interests and become a more reliable partner to allies, including the United States, Japan, and India.

Fourth, Europe must address its governance gaps. The EU’s regulatory system is at risk of buckling under its own complexity. Streamlining governance, strengthening ex-post evaluation, consolidating enforcement in independent agencies, and embedding innovation principles into new legislation are all necessary to avoid suffocating Europe’s own digital ecosystem.

Fifth, energy must be brought squarely into the digital debate. No digital future is possible without reliable, affordable, and sustainable power. Europe needs a new Energy Mix Deal, combining nuclear, renewables, and smart grids to underpin its digital infrastructure. Without tackling the energy question, Europe’s digital ambitions will remain hamstrung.

Finally, Europe must win the global race for digital talent. This means creating a fast-track for high-skilled migration, harmonising degrees, reforming education curricula, and offering clear incentives for top talent to stay. Europe’s high quality of life and democratic freedoms are comparative advantages that must be harnessed to attract the brightest minds.

Yet none of this will be possible without political courage. Europe’s institutional architecture — still reliant on unanimity in core matters — risks turning bold plans into endless negotiations hostage to narrow national interests. A “Sovereignty Compact,” allowing a coalition of willing states to move forward on critical digital, defence, and budgetary matters without being blocked, could provide the necessary institutional breakthrough.

The stakes could not be higher. This is not just about economic competitiveness or regulatory alignment; it is about Europe’s very capacity to chart its own course in a world increasingly defined by technological power. Without decisive action, Europe risks becoming a rule-taker, not a rule-maker, in the digital age — a passive client of foreign technologies, rather than a confident architect of its own digital future.

The time for half-measures has passed. Europe must act with urgency, unity, and strategic clarity. This moment offers a rare window of opportunity to reset Europe’s digital trajectory. If seized, the “European Way” can become not just a slogan but a lived reality — one where European innovation, resilience, and sovereignty are rebuilt for the 21st century. If missed, Europe’s decline into digital dependency may soon become irreversible.

The choice, ultimately, is ours. Let us hope Europe finds the resolve to choose wisely.

***

About the author

Kai Zenner is Head of Office and Digital Policy Adviser for MEP Axel Voss (EPP) in the European Parliament, where he focuses on AI and data policy, the EU’s digital transition and Good Governance principles. Kai is ‘Fellow of Practice’ at TUM Think Tank as well as a Member of the OECD.AI Network of Experts and of the AI Governance Alliance at the World Economic Forum. He was awarded best MEP Assistant and ranked #13 in Politico‘s Power 40 in 2023, received EAIF’s European AI Award in 2024, and was listed in Euronews’ 2025 movers and shakers in Tech policy.

  • As the European Commission launches its Startup and Scaleup Strategy today, it must strike a balance between nurturing the next generation of EU unicorns and strengthening resilient, enduring tech companies. The ultimate goal should be to build a robust, homegrown digital ecosystem. To achieve this, the strategy must also prioritise European control over critical digital infrastructure — a cornerstone for resilience, strategic autonomy and competitiveness.

  • Kick-starting the Strategy with a reform of public procurement and the creation of a 28th regime, if done well, is a strong signal. These steps can unlock domestic demand and market access for startups, reversing a trend in which over 60% of buyouts of European startups are made by non-EU players.

  • This is a promising start that can empower innovative companies,  not only startups but also sustainable, leading-edge SMEs,  to achieve success anchored in European tech sovereignty.

Innovation and technology have moved beyond economics—they are now domains of geopolitics. With conflict on Europe’s doorstep and growing uncertainty in transatlantic alliances, the EU has realised the urgency of greater autonomy.

Europe has learned the hard way that creating startups is not enough — having sustainable, innovative companies is a matter of sovereignty. Despite matching the U.S. in startup creation, too many European innovators relocate or are acquired by Big Tech before reaching their potential. Fragmented rules, shallow capital markets, and 27 national systems stand in the way. As over 60% of successful startups are bought by non-EU firms, Europe risks losing control over critical technologies.

Critically, even the startups that are not outright acquired by dominant US players end up orbiting around Big Tech-centric tech ecosystems. Critical assets, such as cloud computing, digital platforms and AI LLMs, are digital infrastructure that is necessary for the operation or distribution of digital products and services. These assets enable US hyperscalers to deploy extractive business models at the expense of European innovators, who have no choice but to orbit at the periphery of their ecosystems.

Against this backdrop, the EU Startup and Scaleup Strategy, published by the European Commission today, affirms the ambition of making the continent the most attractive place for innovators to launch and scale their businesses. But it overlooks a key structural issue: the lack of homegrown digital infrastructure. Without addressing Europe’s dependence on non-EU hyperscalers, startups risk being locked into foreign tech ecosystems—undermining the very sovereignty the Strategy seeks to promote.

The Strategy´s long-term vision is strong- supporting companies from early stage through to full-scale growth, but it should be complemented with a plan to leverage established European companies and public-private partnerships to provide an infrastructure for start-ups to deploy their innovative solutions.

While past EU efforts focused heavily on startups through grants, mentoring, and networking, this Strategy zeroes in on the scale-up phase, where access to capital, markets, and flexible regulation becomes important. This is a step towards a more entrepreneurial economy, placing startups and scaleups at the heart of the EU’s competitiveness agenda. It’s a welcome political shift: innovative ecosystems are no longer treated as a niche concern, but as central to Europe’s economic future and sovereignty.

In fact, the European Commission recognises that when innovative firms with high potential leave or are acquired by foreign players, Europe loses control of critical technologies. The Strategy crucially acknowledges the need for the European industry to retain home grown innovation on our continent to preserve Europe’s competitiveness and autonomy. However, the deliverables of the Strategy should be better defined with the sovereignty lens: the Europe Scaleup Fund, measures aimed at boosting demand for European tech and at closing the skills gap, all need to contribute to the overarching objective of Europe’s sovereign tech ecosystem.

In addition, the Strategy rightly identifies the reform of public procurement as a window of opportunity to make tenders more accessible to startups – but the most critical measure to include in the review of public procurement mechanisms is a clear definition of European preference criteria to prioritise tech innovation produced in the continent, in particular by European SMEs and start-ups. This approach should not be limited only to the areas of security and defence, as hinted in the Strategy, but should fully include the digital sector and technologies. This is the only way to design a mission-oriented public procurement framework, boosting demand, and in turn fostering access to capital by European companies innovating on domestic, advanced tech products and services.

On skills and talent, the strategy introduces the Blue Carpet Initiative, which aims to ease the recruitment of highly skilled professionals from both within and outside the EU. The initiative includes support for entrepreneurial education, streamlined visa procedures, and proposals to harmonise the taxation of employee stock options. Steps that could help small firms attract the talent they need to grow.

The proposed 28th regime, a unified legal framework open to innovative companies and based on digital-by-default solutions, could significantly reduce regulatory fragmentation across Member States. If executed effectively, it would streamline cross-border operations and lower the compliance burden not only for start-ups but also for digital SMEs that frequently operate in more than one jurisdiction.

While nurturing a next generation of European unicorns, the EU should build on best-in-class companies: from chips to cloud services, from connectivity to AI. Europe can leverage its existing industrial assets to develop its own new technologies.

Besides boosting demand for EU tech, and accelerating access to markets for innovative companies within the Single Market, the European Commission should promote a collaborative approach among European innovators, as the EuroStack [1] initiative suggests, to rewire the European digital landscape.


Policy Officer

Contact: f.schuck@digitalsme.eu

Florian joined DIGITAL SME as Policy Officer, representing the interests of innovative small and medium-sized enterprises to European policymakers.

After growing up in a beautiful and idyllic town in Southern Germany, Florian obtained a Bachelor's degree in Philosophy and Economics from the University of Bayreuth, and a Master's degree in Economics from the London School of Economics and Political Science. He has experience both in research institutes and in the European Investment Bank. His passion for the transformative potential of emerging technologies led him to move to Brussels, where he worked as a Policy Fellow focusing on AI at the Information Technology Industry Council (ITI) before joining DIGITAL SME in 2025.

Besides his mother tongue German, he speaks fluent English and intermediate Spanish.

  • Gathering support from leading European tech players, DIGITAL SME is committed to bringing the EuroStack vision into action.

  • A new webinar series showcases a catalogue of ‘Tech Solutions Made in Europe’, offering solid alternatives to non-EU vendors.

  • The webinar series takes off with the first session on 22 May 2025, featuring solutions from Proton, Whereby and NextCloud.

Amid rising geopolitical tensions, the need to strengthen Europe’s technological independence has become urgent. By mobilising a broad coalition of industry stakeholders, DIGITAL SME is working to integrate existing European solutions into a cohesive tech stack that aligns with EU standards and supports innovation across the digital value chain.

To kick off this phase, DIGITAL SME is launching the Tech Solutions Made in Europe webinar series, highlighting mature, market-ready alternatives to non-European digital services. The sessions— starting on 22 May — will feature solutions from Proton, Whereby and NextCloud covering areas like office tools, cloud services, and data security. The series is part of a broader effort to compile a public catalogue of digital solutions that support Europe’s tech sovereignty.

Sebastiano Toffaletti, Secretary-General of DIGITAL SME, stated: “Achieving European tech sovereignty can only happen if we are able to federate our digital solutions into a commercially viable offer. We already have the companies and the capacities. Now is the time to bring them together.”

The EuroStack initiative has received strong political and industry backing. Interested companies can pledge their support and register for the webinar on 22 May here.

An overview of all signatories can be found here.


For any media inquiries on this matter, please contact:

Sofia Gottarelli, Events and Communications Manager (European DIGITAL SME Alliance) at s.gottarelli@digitalsme.eu

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