Earlier this week, Ursula Von der Leyen’s cabinet released a landmark document for Europe’s digital future: the “2030 Digital Compass”. The new strategy for digital transformation focuses on the key areas of digital skills, infrastructure, and the transformation of businesses and public services. A particular emphasis is placed on the role of small and medium businesses: “SMEs have a central role in this transition, not only because they represent the bulk of the EU companies, but also because they are a critical source of innovation,”, the Digital Compass reads. As a representative of innovative digital frontrunners, DIGITAL SME welcomes the recognition that Europe’s innovative ICT industry will have a key role to play to manage the transition.

Concrete KPIs for European businesses until 2030

The document puts forward ambitious goals for European businesses until 2030. Concrete KPIs will be defined in a stakeholder consultation planned to take place throughout 2021. However, the document already sets out a few key points:

Although Europe is home to many innovative companies and ideas, many of them do not manage to scale up. Linking the intention to support innovative companies to concrete goals can help to ensure that the “death valley” between research & development and market adoption will finally be successfully addressed. According to the “Digital Compass”, Europe is already bringing about as many start-ups as the US, but seems to lack a truly functioning single market for rapid growth and scaling up.

A network of 200 European Digital Innovation Hubs to catalyse digital transformation

Another pillar of support to SMEs will be the network of more than 200 Digital Innovation Hubs and industrial clusters. “More than 200 European Digital Innovation Hubs and industrial clusters across the EU should support digital transformation of both innovative and non-digital SMEs, and connect digital suppliers to local ecosystems. The objective is to achieve a high level of digital intensity”, the document reads. DIGITAL SME welcomes this announcement. “We have long stressed the importance of local ecosystems and business partnerships to support the digital transformation. We are happy that the European Commission stresses their importance in this document,” said President Dr Oliver Grün.

Measuring Europe’s success

As the Commission conducts a wider consultation process throughout the year to set up a “compass framework with specific targets and governance”, DIGITAL SME will be glad to contribute to the stakeholder forum and to provide feedback. Our input will focus on the monitoring system, milestones, and the means of achieving the Digital Compass’ ambitions. In our response to the 2030 Roadmap consultation, we stressed the importance of including long-term oriented criteria to measure Europe’s digital transformation.

If you are an innovative SME and would like to contribute to discussions about digital transformation in Europe, you can apply to join our Working Group Digitalisation. In this and other dedicated groups, DIGITAL SME’s members and trusted partners discuss and develop the Alliance’s position vis-á-vis the European institutions. They are also a place for networking and collaborating on European projects or other mutually beneficial initiatives like.

The workshop “AI-standardisation landscape & the role of Digital Innovation Hubs”, held on 18 February 2021, provided participants with an overview of Europe’s standardisation landscape in AI. A variety of actors are involved in standards-setting, and it can be difficult for SMEs to understand how they can keep up to date on standards development and get involved in the technical committees that set the standards. DIGITAL SME’s Focus Group on Artificial Intelligence brings together leading AI innovators in Europe, who will play a crucial role in supporting the uptake of AI-based technologies. In the new Digital Europe Programme, it will be the role of Digital Innovation Hubs (DIHs) to help support the uptake of future technologies such as AI among SMEs. However, DIHs will also support technology frontrunners, such as AI innovators. Via DIHs, SME networks, and direct involvement in standardisation organisations, these innovative AI companies can shape AI development in Europe.

Rewatch the event:


Presentations Slides

Additional Resources and Links shared during the event

The Rolling Plan for ICT Standardisation 2021. https://ec.europa.eu/docsroom/documents/44998

ETSI page on education about standards:  www.etsi.org/standardization-education

A series of free webinars hosted by the University of Bath, on education and AI: https://cdt-art-ai.ac.uk/news/events/the-global-ai-standards-landscape-an-extended-seminar/

Funding regarding SDOs: https://www.standict.eu/


This workshop is part of DIGITAL SME’s efforts to promote AI as a key technology for the competitiveness of Europe’s digital economy. Although Europe is considered a global leader in AI academic research and champion of a human-centric approach to AI, it lags behind the US and China when it comes to the industrial applications of its scientific achievements. To stop Europe from falling behind, DIGITAL SME has taken a leadership role in AI for SMEs, gathering more than 100 AI innovators in the Focus Group on Artificial Intelligence (a joint effort with the European Commission’s Joint Research Centre).


On 20 January 2021, DIGITAL SME held a live workshop titled What does the new Data Governance Act mean for SMEs?” for members of the Focus Group on Artificial Intelligence (FG AI) and DIGITAL SME’s extended networkThe event’s main topic was the Data Governance Act, a proposal for a regulation published by the European Commission last November.

While the workshop shed light on the European Commission’s strategy when it comes to data, important questions remain: What will the Data Governance Act (DGA) mean for small businesses on the ground? Access to data is a key hurdle for companies: How will the DGA and the Commission’s data strategy ensure this access?

The DGA aims to turn Europe into a leading data economy, especially for industrial data. For this purpose, the DGA wants to build a comprehensive European data-sharing framework. The DGA is part of a wider European Data Strategy, which will also include a Data Act, to be announced by the end of 2021. This framework aims to allow businesses and researchers to fully exploit data by lowering transaction costs linked to B2B and C2B data-sharing through data intermediaries. It provides a framework for the re-use of public sector data and promotes the concept of “data altruism”, i.e., allowing data use by individuals or companies for the common good. Finally, the DGA foresees the creation of an expert group, the ‘European Data Innovation Board’.

Malte Beyer-Katzenberger, Policy Officer at the European Commission’s DG CNECT, presented the DGA to an audience of AI-developing SMEs to better understand the EU’s overarching strategy for data. Participants were also able to ask questions about the proposal and bring their critical feedback to the attention of the European Commission.

Creating value and ensuring the availability of data through Common European Data Spaces

Common European data spaces are infrastructures designed to materialise data-sharing platforms: their main leverage will be the possibility of reusing data. The DGA will define an open ecosystem independent from big players in which increased involvement creates more value. Mr Beyer-Katzenberger highlighted that “the European Commission will play the role of catalyser of the relevant actors in these data spaces”, but he added that they will be “driven by the stakeholders that are part of them”.

The DGA also introduces the notion of data intermediaries which will allow companies to recourse to third parties offering and obtaining data-related services. These intermediaries will strengthen businesses sovereignty over their own data as “they will share data while maintaining their control and value”, as Mr Beyer-Katzenberger explained. At the same time, questions remain when it comes to the additional bureaucracy associated with this notion – may it hinder smaller players from developing new business ideas based on the collection of data sets?

Finally, Mr Beyer-Katzenberger elaborated on the concept of “data altruism”, where individuals or companies can give consent to share their data for the common good; voluntarily and free of charge. This can lead to an increase in the amount of data at the disposal of companies who need data to scale up and innovate.

DIGITAL SME will continue to champion SME voices in important digital legislation

A poll conducted during the session indicated that only 60% of participants had heard of the Data Governance Act prior to the workshop. Towards the end of the session, the poll showed that the sentiment regarding the projected effects of the DGA on participants’ businesses was neutral to positive.

DIGITAL SME would like to thank Mr Beyer-Katzenberger for his presentation and all participants for sharing their feedback and questions. We will continue to bring together stakeholders to discuss digital legislation in the field of AI and beyond to make sure it is fit for SMEs.

The governance framework proposed by the DGA can have important consequences for innovative companies in AI or data intelligence services – and DIGITAL SME wants to ensure that the dialogue between the EU-level and the affected SMEs is established from the start.

Our Working Groups are the place-to-be to network and discuss policy and how it impacts your business—and you can join them! Go to digitalsme.eu/working-groups to learn more and apply.

P.S. Did you miss the event? Click here to see an exclusive recording and the slides for this webinar!

DIGITAL SME Live Workshop

 “Standardisation & AI: Overview of the AI standardisation landscape — How can DIH promote AI adoption by SMEs through standards

Discussion with the DIGITAL SME Focus Group on Artificial Intelligence (AI)

18 February 2021, 9.30 – 11.00 CET


9.30 – 10.00 Welcome & Tour de Table
10.00 – 10.30 Overview of the AI standardisation landscape

Dr. Stefano Nativi, Big Data Lead Scientist at the European Commission DG Joint Research Centre

Lindsay Frost, Chief Standardisation Engineer at NEC Laboratories Europe and board member of ETSI

Prof. Stelian Brad, Professor Technical University of Cluj-Napoca & President of the Cluj IT Cluster

10.30 – 10.55 Discussion with the SME Focus Group on AI

Moderated by DIGITAL SME

10.55 – 11.00 Closing & next steps

DIGITAL SME Live Workshop Registration

Today, the European Commission has published its long-awaited rules for digital services and digital markets. One of them, the Digital Markets Act, defines “do’s and don’ts” to address imbalances in digital markets. “Large gatekeeper platforms are dominant across different fields, e.g. search and browser, app stores and operating systems, or social media and instant messaging. Their dominance allows them to attract ever-more users and collect more data about customers, which confirms their dominance even more. We are happy that the European Commission is taking bold steps to bring back fairness to digital markets”, said DIGITAL SME President Dr Oliver Grün in a first statement.

Addressing market imbalances

Power imbalances and the practice of limiting access to newcomers is not new in digital markets. In the 2000s, the so-called “browser wars” served as a first indicator of what was to come. In 2009, DIGITAL SME backed the Commission on its antitrust investigation against Microsoft for tying Explorer to Windows. Similarly, in 2016, DIGITAL SME spoke out against the dominant position of Google’s Playstore on Android phones. “In both cases, we decided to speak up because we believe that Europe needs an open and competitive digital ecosystem that enables innovation”, said President Grün. However, the approach to tackle these issues with competition law has not been a full success. As Commissioner Breton told POLITICO Pro Morning Tech today: “We have tried in the past to address gatekeeper issues through competition cases. But these cases took years to instruct.”

With the Digital Markets Act, regulators will have the option to address certain unfair practices of large gatekeeper platforms. “We welcome that the European Commission proposes targeted legislation rather than a one-size-fits-all type of legislation. The majority of problems are caused by a handful of players, and therefore, a targeted approach is the right way to go”, remarked President Grün.

New rules for new challenges?

The second document published today is the Digital Services Act. The DSA will focus more on the “wild west” nature of the internet, i.e. illegal goods and content. Rampant disinformation, election interference on social media, and the sale of faulty goods are just a few examples of challenges the Act aims to tackle.

In an effort to harmonise the rules of how goods and services are bought and sold online in Europe, the DSA will upgrade the 20-year-old e-commerce Directive, which regulated the distribution of content online while limiting the liability of internet service providers and intermediaries like large platforms. This limited liability enabled the success of many business models like YouTube or Facebook which live off third-party content that is not moderated in real-time.

The Digital Services Act now attempts to curb some of the negative effects of limited liability while upholding the general principle. At the same time, it aims to create harmonised rules across Europe, e.g. for notice-and-action mechanisms. “We are happy that also in the DSA, the Commission refrained from taking a one-size-fits-all approach,” said President Grün after a first analysis of the document.

Stricter rules will apply to platforms with at least 45 million users: they will have to collaborate with regulators and fulfil data access requirements for researchers. Further, the DSA includes Know-Your-Customer obligations, a Good Samaritan principle and a new enforcement mechanism. And here comes the stick: Companies that don’t comply with the legislation could be fined up to six per cent of their annual revenue.

Stay abreast of everything DMA/DSA!

If you’d like to know more about the DMA and the DSA, you can read the European Commission’s official press release here. You can find our detailed position paper on the Digital Services Act here. Also, stay tuned for a debate about the impact of the DMA on SMEs, which we will organise in January 2021! To keep up with all our updates, you can subscribe to our newsletter and mailing lists here!

DIGITAL SME Live Workshop

What does the new Data Governance Act mean for SMEs?

Discussion with the DIGITAL SME Focus Group on Artificial Intelligence (AI)

20 January 2021, 9.00 – 10.30 CET

Access to data is one of the key hurdles to AI adoption and development. This was a key finding of the first survey among the SMEs in the DIGITAL SME Focus Group on AI – Data is a key ingredient for many AI models and technologies, but especially SMEs lack access to this data to develop innovative solutions.

The European Commission has published a Proposal for a regulation on European data governance (Data Governance Act). With the Data Governance Act, the EU Commission wants to create a framework that will allow Europe to become a leading data economy, especially for industrial data. The aim is to create a “smooth market for data”, explained the Vice President responsible for digital. The Data Governance Act is part of a wider European Data Strategy, which will be complemented by a Data Act that will govern access to data in B2B relationships. However, the Data Governance Act already sets the ground for re-use in particular of public sector data and the sharing of personal and non-personal data. Here, the proposal aims at lowering transaction costs linked to B2B and C2B data sharing by implementing a framework to establish data intermediaries. Further, it introduces and promotes the notion of “Data altruism”: allowing data use by individuals or companies for the common good. Executive Vice President Vestager stated that it “is all about providing a safe environment for those who wish to share data”. The Act also plans for the creation of an expert group, the ‘European Data Innovation Board’ which will work on best practices by Member States’ authorities. This Board will also advise the Commission on the governance of cross-sectoral standardisation.

Against this background, this workshop will allow AI-developing SMEs and the wider DIGITAL SME network to better understand the proposed piece of legislation and the EU’s strategy for data. In an informal exchange, members of the SME Focus Group on AI and of DIGITAL SME, can ask for clarifications about the proposal and bring their critical feedback to the attention of the European Commission.


9.00 – 9.10 Welcome
9.10 – 9.30 Outline of the EU’s Data Governance Act

Malte Beyer-Katzenberger, Policy Officer at European Commission, DG CNECT

9.30 – 10.15 Discussion with the SME Focus Group on AI

 Moderated by DIGITAL SME

10.15 – 10.30 Closing remarks

DIGITAL SME Live Workshop Registration

JRC/DIGITAL SME Focus Group on AI: Tell us about your event ideas!

With this form, you can submit your ideas and proposals for workshops and public events in the scope of the European Commission/DIGITAL SME Focus Group on AI. We will be collecting different proposals and propose the workshop and events on a rolling basis.

Questionnaire on DIGITAL SME Live topics

(Please specify your goals for this event/workshop -- see also below -- is your goal networking and to exchange with other experts, or are you more interested in outreach towards potential customers or policy-makers, etc.?)



JRC/DIGITAL SME Focus Group on AI: Consultation on AI Liability

Since the publication of the White Paper on AI, the European Commission is working to address the issues of Liability of Artificial Intelligence. In addition, in October 2020 the European Parliament approved a Report addressing recommendations to the Commission and proposing a regulation on a civil liability regime for artificial intelligence.

Against this background, the European Commission is asking for feedback on questions related to liability and AI to support the Commission’s Policy Development on the Liability for Artificial Intelligence. DIGITAL SME has been asked to invite members of the Focus Group on Artificial Intelligence (AI) to fill in the following questionnaire.

Questionnaire on Liability for AI

Platforms & markets: Towards an open competitive digital space

On 2 December 2020, the European Commission will propose a new piece of legislation, the Digital Markets Act, which will likely define a set of obligations to address imbalances in digital markets and to tackle issue such as illegal content online. This piece of legislation will update the legal framework set by the e-commerce Directive of 2000, which fundamentally shapes the online environment today. For instance, under the current rules, online platforms are not legally responsible for illegal content posted on platforms or circulated via their channels but have to remove it once they have become aware of it.

The internet has evolved significantly over the past years. In contrast to the early days of the internet, which relied on openness and interoperability, many services offered by large online platforms (such as messaging, social media, etc.) are accessible only in closed-off proprietary environments that rely on network effects, lock-in their users and are largely shielded from competition. The European Commission recognises that while there are over 10,000 online platforms operated in Europe’s digital economy “a small number of large online platforms captures the biggest shares of the value”. These platforms act as “gatekeepers between businesses and citizens, benefitting from strong network effects”. This may create hurdles for competitors trying to enter the same market because “some of these large online platforms exercise control over whole platform ecosystems that are essentially impossible to contest by existing or new market operators”.

Against the background, this online event will offer a forum to discuss issues of fairness and competition in digital markets, and the dominance of large gatekeeper platforms from the perspective of smaller players. It will feature a debate with innovative digital SMEs as well as technology experts and academia to discuss solutions for a more open competitive digital ecosystem.


9.00 – 9.10 Welcome by DIGITAL SME
9.10 – 9.30 Opening statements

What will a Digital Markets Act mean for SMEs in Europe?

9.30 – 10.30 Panel discussion

A fair and competitive digital environment: How to regulate platforms without causing harm for smaller players?

10.30 – 10.45 Closing remarks

Registration: Platforms & markets: Towards an open competitive digital space for SMEs and beyond

JRC/DIGITAL SME Focus Group on AI: 2nd Meeting on 9 & 10 November 2020

Together with the European Commission’s Joint Research Centre (JRC), European DIGITAL SME Alliance has launched the DIGITAL SME Focus Group on Artificial Intelligence (AI). The Focus Group on AI will help to gain a better understanding of how SMEs adopt and use AI.

The SME AI Focus Group will convene online on 9 & 10 November 2020 for a 2-hour welcome online session (10.00-12.00 CET on each day).

The first day will focus on welcoming the new participants of the group. It will feature presentations by the European Commission on AI policy to provide a framework for the discussion. The European Commission’s Joint Research Centre will explain the main purpose of setting up the group. Further, the meeting will give new participants the possibility to present themselves and their organisation in 1-2 minutes.

This welcome meeting will be followed by a deep-dive online session on 10 November 2020.


Day one: Welcome session for new members & updates on policy

10.00 – 10.10 Welcome: Why this DIGITAL SME/JRC Focus Group on AI
10.10 – 10.20 Outline of the SME Focus Group on AI Research Project
10.20 – 11.00 Tour de Table with New Members of the Focus Group on AI
11.00 – 11.30 What will follow from the EC White Paper on AIFollowed by a Q&A with the Group
11.30 – 11.45 Closing remarks and next steps

Day two: In-depth discussion

10:00 – 10:15 Welcome by DIGITAL SME: Your participation in the group
10.15 – 10.30 Welcome by European Commission Joint Research Centre
10.30 – 12.00 Round of in-depth questions/panel, supported by interactive tool

Followed by closing remarks and next steps

Registration for the event SME Focus Group on AI - 9 & 10 November was closed on November 13, 2020 00:00.
Registration for the event SME Focus Group on AI - 9 & 10 November was closed on November 13, 2020 00:00.

SME Focus Group on AI: Registration for
9 & 10 November 2020