The Competitive Advantage of Intellectual Property: A Practical Guide for Digital Small and Medium Enterprises
Questions & Answers with experts
In today’s digital age, where innovation drives economic growth and competitiveness, SMEs cannot afford to neglect the value of their intangible assets. By establishing brand recognition, finding different routes of commercialisation, and deterring potential infringers from exploiting their innovations, SMEs can effectively leverage their intellectual capital for commercialisation, attract investors, and form strategic partnerships.
During this webinar, we presented a guide for digital SMEs needing to navigate the European and international IP landscape. This guide has the purpose of addressing key aspects of Intellectual Property rights, offering practical insights and actionable advice for SMEs operating in the digital economy by highlighting the role of intangible assets in fostering innovation, enabling market competitiveness, and driving sustainable growth.
During the Questions & Answers session, our experts answered questions on how digital SMEs can strategically leverage IP assets to grow the business, particularly:
- IP protection options for digital products or services (web applications, websites, software)
- IP checklist of your digital project
- IP exploitation and technology transfer
- IP Rights and funding opportunities
Full event's recording
Meet the experts
Silvana Marcotulli
Silvana is an international business lawyer specializing in intellectual property. For over 30 years she has carried out her professional activity mainly in the field of investments and international trade, technology transfer and internationalisation of SMEs through the enhancement of Industrial Property, Copyright and software inventions.
Davide Giribaldi
Davide is Chief Information Security Officer of SMI Technologies and Consulting, an Italian enterprise specialising in IT services integration. Since 2003 he has been coordinating the governance of complex projects in the field of information security for both multinational companies and the Italian Public Administration.
Astrid Wiedersich Avena
Astrid is an Italian Attorney at De Tullio & Partners, focusing on strategic IP protection as well as prosecution and opposition processes at both domestic and international levels. Since the beginning of her career, she has supported Italian and EU SMEs in protecting and prosecuting their rights in Europe and at international level.
Loredana Bucseneanu
Loredana is a Project Manager at DIGITAL SME and leads the IPowerSMEs initiative. She supports the growing ecosystem of SMEs to connect with like-minded partners, explore collaborative ventures, and access a series of support services tailored to their needs.
About IPowerSMEs
Intellectual Property Rights (IPR) are one of the core elements underpinning innovation. Since small and medium-sized enterprises (SMEs) encounter more obstacles than bigger companies when seeking to protect their innovations through IPR, they should benefit from a supportive environment that compensates for such an imbalance. IPowerSMEs aims to raise awareness of the importance of IPR among SMEs, and help provide them with the necessary skills and knowledge to protect their innovations and thus maintain a sustainable business model.
