Intellectual Property Essentials: Strategies for Business Growth and Innovation
Questions & Answers with experts
Intellectual Property (IP) has a strategic role as an enabling factor for competitiveness, innovation, and growth. The IP strategy is an essential part of this. A company’s IP assets generate value by introducing new or improved products, services, processes, and models. They are more eligible for receiving funding for research and development, securing collaborations, and raising the financial value of the company. During this webinar, SMEs learned what it takes to build an IP strategy, taking into account their specific needs during the business development phase.
During the Questions and Answers session, our experts answered your questions on how to strategically leverage IP assets to grow the business, particularly:
- Protecting IP through different options available to SMEs;
- Identifying and assessing the value of IP assets within the company;
- Creating an effective knowledge management strategy aligned with the size and business goals of SMEs;
- Adaptation strategies to address emerging challenges and opportunities for SMEs.
Full event's recording
Useful materials
Meet the experts
Luis Haruo Inafuku Yoshida
Luis holds a Master's degree in Advanced Mechanical Design at Politecnico di Milano. Currently, he is a Product Innovation Engineer at ROLD and an Intellectual Property Expert.
Susanna Grech Deguara
Susanna is a Senior Associate at Chetcuti Cauchi Advocates. She works closely with clients to ascertain their needs and develop a holistic IP strategy based on the main aims and goals of the client.
Jenthe Tack
Jenthe is a European Patent Attorney at brantsandpatents, focusing on medical devices, mechanics, electronics and textiles. He has ample experience in opposition proceedings before the European Patent Office.
Loredana Bucseneanu
Loredana is a Project Manager at DIGITAL SME and leads the IPowerSMEs initiative. She supports the growing ecosystem of SMEs to connect with like-minded partners, explore collaborative ventures, and access a series of support services tailored to their needs.
About IPowerSMEs
Intellectual Property Rights (IPR) are one of the core elements underpinning innovation. Since small and medium-sized enterprises (SMEs) encounter more obstacles than bigger companies when seeking to protect their innovations through IPR, they should benefit from a supportive environment that compensates for such an imbalance. IPowerSMEs aims to raise awareness of the importance of IPR among SMEs, and help provide them with the necessary skills and knowledge to protect their innovations and thus maintain a sustainable business model.
