Social media and communication platforms play a key role in how businesses, public organisations, and individuals communicate, engage with their audiences, and shape public narratives. At the same time, growing concerns around data protection, platform dependency, and control over digital infrastructures are pushing organisations to rethink the tools they rely on. European-developed social media and communication platforms offer concrete alternatives rooted in privacy and transparency, while remaining aligned with European regulatory requirements.

Discussions will present a range of solutions and explore:

• Decentralised communication systems based on open standards, which enable interoperability and reduce vendor lock-in

• Social media marketing that prioritises meaningful interaction and user trust

• Secure messaging platforms designed with privacy, transparency, and data protection at their core