Driving Global Reach: Collaborative Innovation for European SMEs

In the global digital economy, European small and medium enterprises (SMEs) face unique challenges in establishing trust and scaling their innovations around the world.
Join us for this webinar where IEEE SA and the European Digital SME Alliance explore how collaborative innovation, including the example of the Global Trust Challenge, can bridge the gap between new Innovations and market success.

Discover how leveraging consensus-based solutions in critical areas like AI and trust can empower your business to navigate regulatory landscapes, build customer confidence, and unlock new opportunities in global markets.

AGENDA

• Welcome: Collaborating to Empower SMEs to Scale Globally
• IEEE SA and the Global Trust Challenge In Action: An opening to set the stage. Introduction to IEEE SA, the Global Trust Challenge, and its potential for engaging SMEs.
  Introduction to the European Digital SME Alliance and Current Work:
• Overview of the European DIGITAL SME Alliance’s work and engagement in the Global Trust Challenge.
• More Common Challenges:
  • Success factors for AI adoption among European Digital SMEs
  • Certification programs supporting the global reach of SME solutions
• Interactive Q&A (10 minutes)

SPEAKERS

• Loredana Bucseneanu, Project Manager, European DIGITAL SME Alliance
• Giulia Zampedri. Senior Business Development Manager, European DIGITAL SME Alliance
• Hermann Brand, European Standards Affairs Director, IEEE SA