Equipping European SMEs with Skills & Technologies for the Digital Transformation
Across Europe, small and medium-sized enterprises (SMEs) in traditional industries are under increasing pressure to adapt to the digital era. Technologies such as artificial intelligence, advanced data analytics, and IoT-enabled platforms are transforming production processes, business models, and supply chains. Yet, many SMEs continue to face challenges: identifying the right technologies, investing in workforce training, and acquiring the necessary expertise to remain competitive.
Sectors such as personal protective equipment (PPE), textile care, and medical devices illustrate these dynamics particularly well. Highly regulated and built on long-standing processes, they are increasingly confronted with demands for traceability, regulatory compliance, automation, and sustainability.
This workshop, organised by Small Business Standards (SBS) in collaboration with DIGITAL SME, SME Safety and the German Textile Cleaning Association (DTV), will provide a platform for SME representatives, technology and standards experts, and policymakers to exchange perspectives on the skills and technologies driving digital transformation.
Register now either Online or in-person in Berlin, to learn, connect, and explore how SMEs across different industrial ecosystems can seize the opportunities of digital transformation while contributing to Europe’s competitiveness and sustainability.
What to expect:
- A keynote address from the European Commission on European policy priorities for SME digitalisation
- Expert presentations on key technology trends including AI, cybersecurity, smart textiles, and digitalisation
- A panel discussion on technology, standards, and the Digital Product Passport
- Case studies from SMEs sharing their digitalisation journeys
- An overview of resources and initiatives supporting digital skills and workforce development
- Open discussion and exchange among participants
Agenda
10:00-10:10
Opening & Introduction
Andrea Raffaelli – Senior Policy Adviser and Experts Coordinator at Small Business Standards
10:10 – 10:30
Keynote Presentation – The EU’s Strategy for supporting the digitalisation of the European Industry
Joachim Schwerin – Principal Economist, DG GROW, European Commission
10:30 – 11:20
Expert presentations on key technology trends
Digitalisation of medical devices and data:
- TBC
Smart Textiles:
- TBC
Identification and Labelling:
- Jörg Koopmann – CEO at KooBra Software Entwicklungs GmbH
EU Cybersecurity and regulatory requirements:
- Patricia Shields – CEO and Co-Founder at Cyber Cert Labs
Artificial Intelligence:
- Alexander Paulheim – Process engineer at Cleaning Technology Institute e.V.
11:20 – 11:25
Short Q&A Session
11:25 – 11:55
Panel Discussion: Technology, Standards and next steps for the Digital Product Passport
Panel Keynote Presentation
- Thomas Knothe – Chair of CEN-CENELEC JTC 24 Digital Product Passport Framework and System, Fraunhofer
Panellists:
- Belen Suarez Lopez – CEO of Go to Innovation, CEN-CENELEC TC 389 and TC 307
- Pirkka Frosti – Founder and CEO of IOXIO
- David Dolhomut – Head of Partnerships & Business Development at Traced Systems
11:55 – 12:00
Short Q&A Session
12:00 – 12:20
SME Journeys in Digitalisation
Case study (SME): Digital transformation in the PPE/textile service industry:
Case study (SME): Digital innovation in medical devices or textile care:
- Sven Schöppe – Standardization expert and Managing Director of LEO System GmbH
12:20 – 12:45
Building Digital Skills and Ecosystem Support
European Digital Skills & Jobs Platform:
- Sabrina Vorbau – Project Manager at EUN
European Skills Partnership for Textile, clothing, leather and footwear industries:
- Pedro Gonçalves – Policy and Project Officer at EURATEX
European Digital Large-Scale Partnership:
- Caterina Bortolaso – Project Manager at European DIGITAL SME Alliance
12:45 – 12:55
Q&A Session, Open Discussion & Exchange
12:55 – 13:00
Closing Remarks
Small Business Standards
